The Number One Struggle for Marketers

boy-struggleIt is hard to focus. Most people working on a business struggle every day to focus on the things that matter, the things that make money. Oddly, it is easy to fall into the false sense of being busy.

For a lot of marketers, their number one enemy is not their competition but themselves. Every day with work, it is crazy how many people (me included) go through their tasks without focusing. As a result, they waste a lot of energy on many of the things that don’t make them any money, such as phone calls, text messages, IM, Emails, Facebook, and a whole lot more.

Don’t get me wrong some of that list is important but spending the majority of your time on them will not further your business.

Getting distracted is easy and most times you think you are super busy when in fact you are dumping your time on the stuff that doesn’t help create the growth you want for your business. Always ask yourself if what you’re doing is making money or creating results and if it is not then you have to re-focus on what does.

My key strategy to make focusing easier is to write up a top six list of things that I know are important and need to be done that day. I stick with that list and accomplish everything one after another through out the day. Focus on your list and you will get more stuff done. Focus on 20% of the activities that will create 80% results for you. If you take action on this strategy, it has the potential to take your business to the next level, all because you are focused on it.

-Jeff


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