Day 3- How to Sell What People Want To Buy

In this video I discuss a very basic concept – it’s all about speaking your customer’s language

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When setting up any online marketing campaign – or offline – you need to understand
1) Who you are advertising to
2) What their problems are to be solved
3) Where are they currently on the internet – so you can advertise in front of them

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After watching the video – please let me know any experiences you have had with a
company who actually did what I share in this video – in other words, what company
and how did they solve a problem for you.  (think southwest “bags fly free” – I don’t know
about you – but when I am at the airport and they want another $100 each way on a trip
for my bags…that’s a problem – and southwest has solved this – and it’s helping them big time!)

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Please let me know any other examples you have seen or thoughts on this video below.

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  1. Dr. Mike Cockrell | September 8, 2010 at 1:57 am

    Jeff, I an really enjoying these videos and I am stoked about the coaching that you are starting on Thursday. Thanks for sharing your knowledge with us. Dr. Mike Cockrell

  2. Anonymous | September 19, 2010 at 11:11 pm

    when I was on my way home from your event, I noticed the SouthWest baggage carts at the airport…they said ” We carry free bags” and thought about what great marketing that is….They are speaking right to all the other airliners who are taxi-ing by, speaking right to their target audience!

  3. admin | October 7, 2010 at 3:22 pm

    Great see – glad you are learning to recognize – awesome!

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